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new products marketing and ads - Google News

Super Bowl ads both impress, disappoint local marketing/ad reps - York Daily Record


USA TODAY

Super Bowl ads both impress, disappoint local marketing/ad reps
York Daily Record
The advertisements cost millions of dollars to produce and air, but the spots get products and companies in front of millions of viewers. And while enjoying the game, local advertising and marketing professionals pay extra attention to the ads, ...
UI marketing students analyze Super Bowl adsIowa City Press Citizen
The Power of Super Bowl AdvertisingForbes
Marketing students analyze Super Bowl commercialsUI The Daily Iowan
Huffington Post -iMedia Connection (blog) -Wall Street Journal (blog)
all 1,498 news articles »

As Facebook grows up, it courts Madison Avenue - Reuters UK


IBNLive.com

As Facebook grows up, it courts Madison Avenue
Reuters UK
The company also commissioned Hayes' firm, Initiative, to compare the success of Facebook ads against other media, such as television, the first time it asked for such a study. Sorrell said Facebook plans to introduce new advertising products by the ...
RPT-As Facebook grows up, it courts Madison AvenueReuters
As Facebook grows, it courts advertisersTODAYonline

all 47 news articles »

That ad was funny... but will you remember who made it? - Globe and Mail


That ad was funny... but will you remember who made it?
Globe and Mail
But while talk abounds of the Great Dane's conspiracy to cover up his cat murders and the graduate freaking out over his new car, the brands themselves are not always top of mind. Is this yearly bout of marketing excess the perfect time to mock the ad ...

and more »

Superbowl Marketing Failures - Business Insider


CMSWire

Superbowl Marketing Failures
Business Insider
The Superbowl draws big crowds, big egos, big hype and, of course, big budgets for ads. So why do so many of them, well, fail? Here's my take on Superbowl XLVI marketing failures. Madonna remained fully clothed during her halftime show, but I'm sorry I ...
What Super Bowl Commercials Can Teach About Integrated Mobile MarketingCMSWire
Super Bowl Marketing FailuresBusiness 2 Community

all 49 news articles »

The Super Bowl ad's online future - Washington Post (blog)


The Super Bowl ad's online future
Washington Post (blog)
The old way of marketing to consumers is saturating them with 30-second TV spots in prime time for products that everyone buys from cars to potato chips and beer. The new way of marketing — made possible by Silicon Valley innovators like Facebook and ...

and more »

Tic Tac debuts Shake It Up campaign - Drug Store News


Tic Tac debuts Shake It Up campaign
Drug Store News
SOMERSET, NJ — Tic Tac has unveiled its first-ever 360-degree marketing campaign, the brand announced Monday. Tic Tac said Shake It Up highlights odd facts about daily routine activities and encourages consumers to explore new ways of doing things.
Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up(TM ...MarketWatch (press release)

all 7 news articles »

The Light and Dark Side of Star Wars Commercial Marketing [Editorial] - Widescreen Warrior.com


Widescreen Warrior.com

The Light and Dark Side of Star Wars Commercial Marketing [Editorial]
Widescreen Warrior.com
No, I'm not talking about the sudden abundance of advertisements announcing the upcoming release of The Phantom Menace in 3D. Instead it's the burst of commercials using the classic Star Wars characters and music to shill other products.

and more »

new products marketing and ads - Yahoo! News Search Results

As Facebook grows up, it courts Madison Avenue

(Reuters) - About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Carolyn Everson, then global advertising head at Microsoft Corp. Landing an executive with Everson's pedigree was a coup - prior to Microsoft, she was a top advertising executive at Viacom Inc's MTV Networks and at Walt ...

Research In Motion&#39;s challenge is new products not marketing: analysts

MONTREAL - Research In Motion's new marketing campaign to attract more consumers in the United States only calls attention to its lack of new smartphones and its vulnerable position in the marketplace, analysts said Monday.

Analyst: Apple&#39;s &#39;lifetime&#39; customers locked in and lovin&#39; it

A new report from Bernstein Research attempts to gauge the long-term worth of Apple's "lifetime customers," those who will be back every few years to buy new versions of products.

RIM’s challenge is new products not marketing, analysts say

Research In Motion’s new marketing campaign to attract more consumers in the United States only calls attention to its lack of new smartphones and its vulnerable position in the marketplace, analysts said Monday.

RIM needs to develop new products, not rely on marketing, analysts say

Research In Motion’s new marketing campaign to attract more consumers in the United States only calls attention to its lack of new smartphones and its vulnerable position in the marketplace, analysts said Monday.

Who were Super Bowl&#39;s big financial winners? Not the players

The Super Bowl is not about the money – at least for the players.

Shazam, Yahoo, Viggle: Super Bowl Ads&#39; Sizzle Is On Second Screen

During last year?s Super Bowl, the notion of social television was still new or unknown to most people. Today, social television is going to be in the starting line-up. In fact, the battle on your second screen could be as spirited as the one in Lucas Oil Stadium. And back to winners and losers ? ...

 

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