The Super Bowl ad's online future Washington Post (blog) By Dominic Basulto Watching this year's batch of Super Bowl ads, it's hard not to be struck by the fundamental difference between the “old” and “new” ways of marketing to consumers. If you think about it, the Super Bowl experience is unique in that ...
That ad was funny... but will you remember who made it? Globe and Mail But while talk abounds of the Great Dane's conspiracy to cover up his cat murders and the graduate freaking out over his new car, the brands themselves are not always top of mind. Is this yearly bout of marketing excess the perfect time to mock the ad...
As Facebook grows up, it courts Madison Avenue Reuters UK The hire also sent a clear message to Madison Avenue from the world's largest online social network: We want to work with you. Until Everson's arrival as vice president of global marketing, Facebook's relationship with the advertising community was at ...
IN-DEPTH: Figuring out how to couple demographical and transactional data with social data will be the next big challenge for travel brands in 2012, says Tarik Qahawish, director, Digital Marketing & Communications, Aeroplan.
IN-DEPTH: Budget planning should be built around supporting initiatives, campaigns and applications that provide users beneficial information, help achieve business goals and are interesting enough that people will want to engage, says Jennifer Stafford, Social Media Manager, HomeAway.com.